SAST Wingees

Taumatawhakatangihanga…

I am sure many of you remember this place with the longest name, that Vatsan used to recite end to end. Someone actually went there took a picture and posted it on the web. Thanks Madville. Check it out.

What is Apple really upto – Mintel Strategy?

Apple has done the unthinkable by creating the partnership with Intel. I think Aptel or MacIntel is the wrong way to look at this, it will be the Mintel strategy that will get Steve Jobs the big prize he is looking for. I will explain it shortly. If you did not hear about this partnership, please read this engadget round up pointing to several interesting articles. Peter N. Grakowsky is the respected analyst who had dismissed the idea a few days earlier. But he turned around and wrote what I consider as the best article so far on why Apple is doing this. Peter N. Grakowsky pointed to 2 key things that really got my attention. One is Virtualization (Intel’s Vanderpool technology) using which multiple operating systems could be loaded onto the same CPU without having to reboot (the current method for doing this is using boot-partitions which is a pain).  Another is Intel’s Lagrande cryptographic technology using which Mac OS could be prevented from booting on non-Apple hardware.  
Think about that further, why would Apple do a major league change in the  microprocessor platform, only to lock people out of using the Mac OS which Steve Jobs called as the soul of the Mac during his WWDC address announcing the Apple-Intel partnership? Virtualization opens up the potential for other operating systems to co-exist harmlessly with Windows avoiding the no-company-has-done-before Windows replacement idea and avoiding the big change management problem. You now have a Mac OS X that can co-exist with Windows. Great. But, wait, Apple’s hardware business is getting cannibalized because people will buy Mac OS X and load it onto their Wintel boxes and its the Apple hardware that Apple makes the money from currently.  Not possible. Can’t  happen, right? Enter Componentization – Mac OS X is a highly componentized operating system – thanks to its Nexstep roots. Therefore, the Mintel strategy will be to sell a $250 suite that will consist of a stripped down (easily done through componentization) Mac OS X (probably will be called Mac OS X Mini !),  will have limited functionality, just enough to run Apple’s iLife suite which will come bundled within. It will be capable of  loading onto a CPU partition using Intel’s Vanderpool technology. Intel’s Lagrande technology will prevent Mac OS X Mini from being copied and freely used. Expect HP (iPod Partner) first and Dell and others to offer the Mintel suite as a pre-load option to the PC world. Given that Windows users now have the Apple “experience” through  iPod/iTunes/ITMS, they would be more likely to get the Mintel Suite and manage their digital photos, music, videos etc. effectively and start tasting the soul of the Mac (Mac OS). Many consider iLife as Apple’s killer software application for which there is no Windows equivalent offering the same level of integration and usability.  This strategy will help the Wintel users to use Apple software without having to give up Windows completely. Giving up Windows completely, aside from being a change management problem, may not also be practical for many users given their reliance on applications that run only on Windows in their work environments. So the Mintel strategy allows Apple to slowly sneak into the much bigger Wintel  marketplace and over time can expect people and corporations to buy MacIntel boxes.  Also this strategy will help Apple sell software which has much higher profit margins to the Windows world, in volumes only possible in the Wintel world, potentially sending Apple market share into the stratosphere. Apple will also slowly kill iTunes on Windows and save some development dollars and more importantly create another incentive for iTunes for Windows users to buy the Mintel suite because of their lock-in to iPod/AAC/Fairplay etc. To ease the migration path, all registered iPod buyers (to prevent freeloaders) will be given the chance to download the Mintel suite with iTunes alone enabled for $25. They could also upgrade to the full Mintel suite for $150.  Whenever you buy a new iPod Shuffle, Mini or iPod you will get an iTunes-alone-enabled copy of the Mintel suite bundled. The idea being that you will upgrade to the full suite to start using the entire iLife suite. Intel is supposed to ship Pentiums equipped with Vanderpool H2 of 2005. So people that don’t want to wait for the official Apple Mac OS X on Intel boxes, can buy a Vanderpool capable Wintel laptop and buy the Mintel suite as it becomes available (if you believe this prediction, that is).  Last question remaining is, what do we do for the Wintel installed base that is not Vanderpool capable. Fear not, the Mintel suite will come bundled with Intel Partner VMWare’s software-based virtualization desktop tool and Mac OS X Mini can be loaded onto your existing Wintel PC in a partition created by VMWare. VMware’s software will be get activated automatically when you load the Mintel suite onto non-Vanderpool capable CPUs essentially requiring no action on the part of the users. I predict that Steve Jobs will announce this in Jan 2006 from his favorite product launch platform at the Moscone Center.  Supporting Data:
1. What John Gruber calls parlaying,  is better known in the management world as “Change Management”.  People that manage organizations know that even if you are the CEO and have complete power over everything, managing change within the organization is often the biggest management problem. Therefore, making people, that you don’t even control, implement a change in their lives, such as moving from Windows to anything else,  is a real big “Change Management” problem , even ignoring Microsoft’s legendary ability to erase any chink that develops in its Windows armor with massive force (Think Netscape, Java on the desktop, Real Media …).  Microsoft is probably the only company that has been able to pull off a change of this maginitude masterfully – that of making the world move from DOS to Windows. 2.    When Steve Jobs had just come back to Apple and introduced the head-turning iMacs,  he was clearly still in his old mindset – build superbly designed Macs and the Windows users will Switch. That mindset probably explains why Apple spent so much money on the Switch campaign without too much success. But by building and introducing the iPod successfully, as John Gruber, explains superbly, Apple learnt parlaying (Gruber: 2004 wont be like 1984). It also learnt another important lesson that by embracing the Windows platform it could produce staggering, gravity-defying growth (there are after all a billion Wintel PCs by many estimates).  3.  Software based Virtualization has been around for a while (IBM’s pioneering VM operating system has been around for decades). VMWare (Intel’s Partner has implemented software virtualization at the desktop level). Although both Sun and IBM have had Hardware-based virtualization on their high end Unix servers for a few years now, it was at the processor-board level. Hardware-based virtualization at the microprocessor level is new.
Some bits from history:
1. First, this Mac OS on Intel is not a new thing, Jim Carlton’s book on Apple talked about it at length. I also located this Robert Cringely post from 1997   that talks about the secret Star Trek project and why Mac OS on Intel will not be a windows-killer. Also read John Gruber’s brilliant article “the art of the parlay” explaining why Apple could not have killed Windows.  2. You can think of Mintel as a “Persona” (this is what IBM/Apple tried to create during the now defunct Taligent “Pink” Operating System project).  So the PC will exhibit both the Wintel and Mintel “Persona”s and you can toggle between the two depending on what you are doing. 3. Steve Jobs learnt another important lesson about platform portability and had built the Nexstep OS into a highly componentized portable operating system. Little wonder that he kept the top secret “Merclar” project alive to let Mac OS run on Intel. Considering Mac OS X is derived from Nextstep OS it is also highly componentized. My other favorite articles on this topic:
1. This Macslash  article talks about some interesting ideas like the WINE project. It does present an intriguing possibility. 2. John Gruber’s bombs away article is excellent in pointing out some pitfalls like the Osborne Effect. Interestingly, only a day earlier he had said that Apple will not do X86 even though he correctly predicted that Apple will do Intel. Its amazing how he was able to predict the usage of Transitive’s technology. Mintel
MacIntel
Mac OS X Mini

Link Blogging – Social bookmarking systems should merge with the blogosphere

I think there is a strong case for the confluence of two of the most important trends on the net – social bookmarking and blogging. Clearly, social bookmarking is the newer one and thanks to emerging concepts like folksonomy, it is spreading rapidly. There is even a blog dedicated to the idea called tagsonomy. After reading the social bookmarking paper I posted about 2 weeks back, I started to think about how social bookmarking could actually benefit blogging and vice-versa. Blogging has now come to be accepted as a powerful yet simple medium for expressing ideas. As many have pointed out, blogging is not easy and few people can do it well over extended periods of time. Blogger burnout is on the rise and many bloggers have simply called it quits. IMHO, the rise of social bookmarking is probably a reaction to the fact that many people have experimented with the blogging medium and realized social bookmarking is easier for them to do. Ultimately, as experts have observed, blogging or any other medium of self-expression stems from our innate need to share ideas, opinions, information and knowledge with our fellow human beings. Of course, a strong dose of encouragement and recognition would help keep the motivation going. Unfortunately, unlike the blogosphere there is no recognition/encouragement mechanism built into the social bookmarking systems (granted that when many people bookmark the same link, it does serve as some sort of affirmation). A few people have tried to create sites like Del.icio.us pioneers, but that does not do enough justice to recognition/encouragement. The reason being, there are several bookmarks created by the social bookmarkers that serve as triggers for blog posts. I call this “link seeding”. Ironically, my earlier post on social bookmarking was picked off of Del.icio.us. Aside from this, I have picked several links from Waxy, which is one of my favorite link blogs. At the crux of it, a social bookmarking system could be seen as a link blog and could be incorporated into the blogosphere. Once that conversion to link blogs happens, it will be relatively easy for social bookmarking systems to adopt Trackbacks (invented by Sixapart), which is essentially the blogosphere’s technique for recognition/encouragement. I do realize that Trackback spam is a problem (i battle it everyday on this blog), so I don’t make this recommendation lightly. Probably, it can be done using the “Technorati cosmos search method” that Boing Boing (click on Blogs’ Comments link on any Boing Boing Post) has used for a while and Engadget (click on Linking Blogs link on any Engadget post) started using recently. That is a good segue into the other advantage of social bookmarking, namely, tagging. if you use something like my favorite social bookmarking system del.icio.us, you get the advantages that tagging brings. Once the social bookmarking systems are converted into link blogs, the tagging systems can be merged with Technorati’s tagging system making the social bookmarking systems infinitely more searchable. Del.icio.us does assign a unique URL to every bookmark, so to enable trackbacks should not be a big problem. Another advantage I see in this approach is that social bookmarkers could leverage the plethora of blog popularity measurement tools offered by The Truth Laid Bear, Bloglines, Daypop etc.  Almost all the measurement systems use incoming links as a key measure of popularity, so when social bookmarks get referred by various blogs, they will collect a lot of incoming links. This could catapult del.icio.us and other social bookmarking systems to the front ranks of the blogosphere and pull in more traffic. I believe that once the social bookmarkers start receiving trackbacks and incoming links, their motivation to bookmark will go up and hopefully more interesting pages will surface. Also the pesky problem of blogger burnout may get solved. In fact Tristan Lewis’s excellent analysis seems to point to the fact that the A-List bloggers may one day become link bloggers !

Hotel Rwanda – Don Cheadle pulls off a role of a lifetime

Hotel Rwanda is a docudrama that captures the Hutu-Tutsi genocide in bone-chilling detail. Don Cheadle as the doughty Paul Rusasabagina has done an excellent job. Its a movie not to be missed. Those of you that follow the Hutu-Tutsi genocides, please read Jared Diamond’s brilliant book Collapse.  He explains with reams of supporting statistics, how Hutu killed other Hutus in Kanama and goes on to tie the Hutu-Tutsi tragedy to the overall theme of his book. The book covers such esoteric archaelogical techniques such as   pollen analysis (palynology),  ice-core analysis, packrat midden analysis.  It is written in a somewhat dry style and a bit repetitive. But that should not deter you because it is such a great repository of knowledge.

New Goals for Sachin Tendulkar

 I know that Sachin Tendulkar will never ask me to set his goals and that Greg Chappel will never visit this Blog to be enlightened by this piece on Sachin.   But it is great joy to set targets   for super achievers and even greater happiness when the targets are achieved.  And who knows, may be, just may be he will stumble onto this piece and will take it seriously. Stranger things have happened!!!

A lot has been said about Sachin ending his career as the highest run getter in the history of test and one day cricket. A lot has also been written about his crossing the 40 centuries mark.  If he decides to play a few more games for India both these landmarks will fall by the way side.  Ergo, these goals are unworthy of the champion. 

If Sachin truly wants be remembered as the greatest of the greats (head and shoulder above SMG and Kapil Dev) he should deliver the following: Starting next season (guess it will have to begin with the India vs. England fixture, once he returns from injury) he should:

1. Score at least 35% of the teams’ runs in   test wins (5 wins at home and 5 wins abroad. Considering India ‘s record of wins, it   will be a 3-4 yr project and will last him till retirement).
2. Take 5 wickets in an innings at least 3 times by bowling right arm leg spin. Apart from Shane Warne, I have not seen a current leg spinner who gives the ball such a solid rip while maintaining a decent line and length. But by attempting to live up to his reputation of being a “versatile   genius”, he is trying far too many things with the ball. A lot of this is plain rubbish – seam up at 60mph, off spin to left-handers, etc. Consequently, leg spin, which is his most potent weapon, is not used often enough.  If he can bowl balls like the one he did to Moin Khan (bowled round the legs) at Karachi, why would he want to try anything else? Greg Chappel should drive this into his head.  Stick to leg spin and take 5 wickets 3 times.
3.  Carry his bat through a test innings 3 more times.
4.  Bat at no 4 in the one dayers. When India bat first, play  till the  last ball of the  50th over,  5 times , AND  when India bat second, bat till the last ball is bowled to see India through  to victory,  5 times .
5. Be the Player  of the Tournament in the 2007 World cup . But more importantly ensure that  India  finish 1 or 2.
6.  Win the Ranji Trophy for Mumbai 2 more times.

These, hopefully  are worthy goals  for the great player  and  will satisfy /challenge him.

A  few  more centuries  and /or a few 1000 runs will  change nothing   – neither his life nor the lives  of   Indian cricket lovers.