Kawaii – the japanese phenomenon of cute

Kawaii – Japanese for cute is sweeping the Japanese marketplace. Hello Kitty is an example of cute products which has made it stateside. Many products like toasters, cell phones, flash drives and air-conditioners have been Kawaii-ed in Japan. Piers Fawkes of PSFK tells me that this has been going on for a few years now. <Via Hemispheres Magazine>