Longtail business models

I did read Chris Anderson’s seminal article on Longtail in the Wired magazine a few months back. But when i stumbled upon Jotspot founder Joe Kraus’ blogpost on the same topic, a light bulb went off in my head.  I was inspired by his commentary so much, that i was able to apply it to my work life.  Goes to show the power of the blogosphere in amplifying  an idea. Couple of days back, Sadagopan commented on a meme spreading, comparing Longtail to CK Prahlad’s Bottom of the Pyramid (BOP)  idea, which was published in the Harvard Business Review a while back. I think both these ideas are going to capture entrepreneurial zeal for a long time to come. Also check out the blog dedicated to Longtail created by Chris Anderson. You can see a collection of comments on the Longtail idea. Apparently , Chris is using this site to collect ideas for the  Longtail book to be published in 2006. What a smart idea. Make sure you evaluate the Longtail idea for applications in your work life.


  1. Anonymous said April 14, 2005, 7:45 pm:


    Can you elaborate more about how and what you were able to apply longtail in your work life?


  2. Anonymous said June 16, 2007, 6:15 am:

    This topic is very interesting to me. How do you think, can the development of long-tail markets create new incentives, opportunities, risk-management strategies, etc. which enable businesses to invest in bottom of the pyramid markets?

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