Category Archive

The following is a list of all entries from the General Interest category.

Unilever India starts a bold experiment with a blogging community

TweetHindustan Lever (Unilever India) has started a community site called Gang of Girls attached to its Sunsilk shampoo brand. This is probably the first major blogging experiment for an Indian brand. Welcome Hindustan Lever to the blogosphere.  <Spotted by Priya Raju> References:1.The Hindu Business Line : Sunsilk `Gang of Girls’ site


What makes something a classic?

Today I was just wondering out aloud to Priya Raju about why something becomes a classic. My  curiosity stemming from …


The Real Deal at Deal Architect

TweetUpdate: Desipundit linked to my guest column. Thanks Kaps. Vinnie Mirchandani features guest bloggers from the industry in his Real Deal feature. Lots of insights here. This week, my article “Reverse Immigration Shock” has been featured. Thanks Vinnie.


Kudos, Mr President on Office of Profit Issue

Hon. President Mr. Kalam has made a wise move by sending back the bill ‘Office of Profit’. Even though, the …


Back to India – Will you find your favorite products? (1 missing so far)

Updated: It is close to 5 months since we moved back to India after 10 years in the USA. Like everyone, …