Unilever India starts a bold experiment with a blogging community

Hindustan Lever (Unilever India) has started a community site called Gang of Girls attached to its Sunsilk shampoo brand. This is probably the first major blogging experiment for an Indian brand. Welcome Hindustan Lever to the blogosphere.  <Spotted by Priya Raju> References:
1.The Hindu Business Line : Sunsilk `Gang of Girls’ site