Updated Aug 15, 2009 10 PM – Here is a recent techmemed post that contemplates some similar ideas about Twitter.

Updated May 16, 2009 6:15PM – Mark Cuban says most of his traffic is now coming from Twitter/Facebook and less and less from Google!

FTOTW

We restarted this series in my previous post.  First, Nancy Dixon, a top expert in Organizational Learning has a brilliant post on the history of KM.  Hal Sperlich will be proud of this – 619,284.5 Miles on a 1971 Mustang and still going strong. Sean Platt has a great post on Creative Inspiration. SP Rajeshwaran has a great post on being a Code Monkey .  Brilliant article on what goes on inside a baby’s brain by Jonah Lehrer in the Boston Globe.

Prolog

I have been on Twitter for the past 1.5 years and I have been smitten. Given my interest in social technologies, i have been thinking about why Twitter is an important development. There have been several rah rah posts about Twitter recently, but i am not satisfied with the inferences.  Like all series starter posts i have done in the past, this post has some thoughts from me to get the community started. I promise to analyze and publish the wisdom of the community, as always.

History

To really understand the power of something, i believe that we should delve into the history a bit. There have been several perspectives of the Web including the highly popular 1.0/2.0 view.  In my view, that classification does not help us understand the Twitter phenomenon adequately.

Therefore, i decided to categorize the web into 3 eras as captured by the diagram below:

In the first Algorithmic Era, most of the focus was on using algorithms to tame the web, Google’s brilliant citations-based (or incoming links-based) algorithm being the chief amongst them.

Then came the Crowd Era, which saw the launch of several crowd platforms like Digg, Flickr, Youtube etc. which allowed us to use the crowds to make sense of the web content as well as to add fresh content.  I included Blogs also in this era because it is very difficult to tame the massive base of 40+ million blogs.  Though bloggers do have an identity, the massive size of the blogosphere reduced bloggers to a crowd [Inside the firewall, we have managed to create a powerful community using blogs  which is difficult to do on the internet due to the crowd effect].  Even the highly popular Wikipedia is a crowd phenomenon – you still don’t have an easy means to understand who the top contributors are, their reputation etc.

In the next era, which i decided to call the Community Era, we have 2 major categories – Facebook, Linkedin, Orkut  etc in what i would term a closed category and Twitter in an entirely new open category. The open category i think models the real world better and that is why it is very powerful.

Three Real World Parallels

1. Asynchronous Friending

If you look at Facebook or Orkut (i use both of them), you need to friend someone first and only then can you exchange anything.  In fact, Facebook won’t even allow you to look at someone’s profile before friending them.  Whereas on Twitter, you can follow anyone and if they like they can follow you back  and if they don’t like you at all, they can block you.  The twitter model is more akin to what we do in the real world.

2. Fine-grained Relationships Dominate

In the real world, all of us participate in many communities  – our neighborhood, our relatives, our coworkers etc.  We have relationships in these communities of varying degrees of strength.  Most relationships are built over time based on a number of fine-grained interactions (low amount of time per interaction) over time – meetings, get-togethers, parties, games, religious/social gatherings etc.  We also have coarse-grained (high amount of time per interaction)  interactions with a few people like our immediate coworkers, supervisors, immediate family/close friends  & close relatives. But most of our network growth comes from the fine-grained relationships. You can analogize a tweet to a fine-grained interaction with your followers.  Additionally, a tweet is very simple and consumes little effort. This is why using blogs or youtube or flickr to build networks is harder because to produce a good blog post or a good photo or a good video takes significantly more effort.  Additionally, the followers also need more effort to appreciate a blog post or a photo or a video.  The problem with Facebook or Orkut or Linkedin is the lack of a tweet-like simple fine-grained interaction mode (although lately Facebook has been copying twitter heavily).

2. Asymmetric relationships

In the real world also, we have asymmetric relationships – the strength of the relationship with someone that we perceive maybe different from the strength of the relationship perceived by that someone.

To make some sense of a large number of relationships – Orkut allows you to grade the relationships. But that is not how we do it in the real world -  our perception of the strength of the relationship is subconscious and is based on perceived quality of  interactions and the frequency of interactions we have.

In Twitter, you can do the same thing, the Twitterers you interact with subconsciously grow on you over time, which could lead to a mutually rewarding relationship. In most

Are there other ways in which Twitter resembles real world community-building?

Epilog

Do you agree that Twitter marks a fundamental tectonic shift? If  so, what impact is it going to have on the web?  That is what i am trying to contemplate. I have some thoughts. Look forward to yours. I would also like your views on Facebook, Linkedin, Orkut etc.