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Divining the mind of the Indian Consumer
Filed in General Interest, Management, April 24, 2008, 12:38 am by SukumarDivining the mind of the Indian ConsumerI am at the Microsoft Leadership Conclave in Dubai. Yesterday, we had a chance to listen to Prasoon Joshi, Executive Chairman, McCann Erickson, Asia Pacific. He presented his understanding of the current day Indian consumer interspersed with memorable ad campaigns created by his team. It was f***ing brilliant.
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