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	<title>SAST Wingees &#187; Trends</title>
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	<link>http://www.sastwingees.org</link>
	<description>Knowledge is Scrumptious</description>
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		<title>Don&#8217;t kill the word</title>
		<link>http://www.sastwingees.org/2009/12/09/dont-kill-the-word/</link>
		<comments>http://www.sastwingees.org/2009/12/09/dont-kill-the-word/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 12:11:56 +0000</pubDate>
		<dc:creator>RK</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA["social media"]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sastwingees.org/?p=1823</guid>
		<description><![CDATA[Don&#8217;t kill the wordWe are pleased to have RK Kuppurao, a veteran blogger with 250+ 280+ posts, write a post on this blog. Please encourage him with your comments. &#8211; Sukumar &#38; Ganesh
&#8212;&#8211;
wenz d lst tym U rED gud eng? dont u tnk we ll shd taK mor tym 2 read w@ we read d [...]]]></description>
			<content:encoded><![CDATA[<a href='http://www.sastwingees.org/2009/12/09/dont-kill-the-word/' class='retweet '>Don&#8217;t kill the word</a><p>We are pleased to have RK Kuppurao, a veteran blogger with <span style="text-decoration: line-through;">250+</span> 280+ posts, write a post on this blog. Please encourage him with your comments. &#8211; Sukumar &amp; Ganesh</p>
<p>&#8212;&#8211;</p>
<p><em>wenz d lst tym U rED gud eng? dont u tnk we ll shd taK mor tym 2 read w@ we read d wA dey shd B? w@ posibly justifies dis crunch of tym, nt 2 mention murdA of lang?</em></p>
<p>Where have the words gone? Where has the story gone? Where has the context gone?</p>
<p>As opposed to reading a story or have somebody having a plain conversation, we have lost ourselves in the hype of telegraphic communication. As technologies become advanced, sophisticated and affordable, it should allow for relaxed communication. By relaxed, I mean use of analogies, metaphors, comparisons etc…Because it is then possible to live the moment, reflect on your experience of life, reflect on the author’s (or the speaker’s) experience of life, have a “wah” moment and build mutual rapport – either interactive (speaking-listening) or non-interactive (reading).</p>
<p>Instead, we have given ourselves to believing that we don’t have time, words are expensive, story-tellers are boring and have permanently taken on the “cut to the chase” attitude.</p>
<p>SMS for example is great but has made people forget the beauty of words and sentences…kids have forgotten to spell words correctly.</p>
<p>Twitter helps make statements, but you can’t justify your statements, you cannot provide a build-up, you cannot say a story…because 160 is the limit….your urge to shrink your words increases, as the remaining characters approach zero…sometimes when you are done getting the message out of your system and find the remaining characters are “-14”, my gawd – the things we do to trim it down <img src='http://www.sastwingees.org/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>You might say one shouldn’t be tweeting in that case. Now, who do you think is going to spend time reading a ¾ page blog on it? People want it faster, people want the summary – coz that is the only way they can swallow more. They want to be following 246 people on Twitter and read that many more tweets than read a well-written blog.</p>
<p>If I’d noticed how quickly social media tools became popular, I should know these are not going to change. We are not going to – all of a sudden – adopt a slow movement.</p>
<p>But all I ask of you is this – next time you write something, type “love” instead of “lv”. Next time you write/tell somebody a story, refrain from cutting to the chase. Remember, we are in no great scarcity of words (or time).</p>
<p>Wl U?</p>
<p>&#8211;</p>
<p>You can read more of RK&#8217;s writings on his own blog at <a title="|| kuppurao ||" href="http://www.kuppurao.com" target="_blank">kuppurao.com</a></p>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s 3 Screen Strategy is DOA?</title>
		<link>http://www.sastwingees.org/2009/12/03/microsoft-3screen-strategy-doa/</link>
		<comments>http://www.sastwingees.org/2009/12/03/microsoft-3screen-strategy-doa/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:28:03 +0000</pubDate>
		<dc:creator>Sukumar</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[devices]]></category>
		<category><![CDATA[screens]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.sastwingees.org/?p=1795</guid>
		<description><![CDATA[Microsoft&#8217;s 3 Screen Strategy is DOA?Prolog
The telcos have been talking about their 3 screens since last year. Interestingly,  Microsoft recently has started articulating the 3 screens and a cloud as their strategy (PC, Cellphone and TV being the 3).  Let me go out on a limb and lay it down &#8211; Microsoft&#8217;s&#8217; 3 Screen Strategy is [...]]]></description>
			<content:encoded><![CDATA[<a href='http://www.sastwingees.org/2009/12/03/microsoft-3screen-strategy-doa/' class='retweet '>Microsoft&#8217;s 3 Screen Strategy is DOA?</a><p><strong>Prolog</strong></p>
<p>The telcos have been talking about their <a href="http://industry.bnet.com/advertising/1000126/the-telecoms-dumb-three-screen-strategy/">3 screens since last year</a>. Interestingly,  Microsoft recently has started articulating the <a href="http://www.electronista.com/articles/09/07/30/microsoft.mobile.strategy/">3 screens and a cloud</a> as their strategy (PC, Cellphone and TV being the 3).  Let me go out on a limb and lay it down &#8211; Microsoft&#8217;s&#8217; 3 Screen Strategy is Dead on Arrival.  Stay tuned.</p>
<p><strong>Obviously, Mobile Phones Rule </strong></p>
<p>The rapid rise of the mobile phone market with <a href="http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use">4.1B units in use worldwide</a> is a phenomenon that everyone in the tech world is familiar with. And in case you are still interested in PC stats, they are expected to hit <a href="http://www.gartner.com/it/page.jsp?id=703807">2B only in 2014</a>.</p>
<p>Similarly, everyone will agree that  iPhone, RIM..  have shown the immense potential of the smart phone at the high end.  That makes it is easy to see why Microsoft and others would pick the 3rd screen as the mobile.</p>
<p><strong>But are Mobile phones sufficient?</strong></p>
<p>Not quite.  And this is mainly due to the newly emerging scenarios of usage:</p>
<p>1. Curl on the bed and read an e-book.</p>
<p>2. Share photos and/or videos from the most recent vacation with a friend.</p>
<p>3. Have a Skype video call with someone across the globe.</p>
<p>4. Check facebook/twitter updates</p>
<p>Combined with some traditional usage &#8211; browse the web,  type up a short document or a presentation. And maybe there are  few more simple scenarios, none of which fit the mobile phone form factor, especially when you consider doing the above over an extended period of time.</p>
<p>Judging from the reactions to  my <a href="http://www.sastwingees.org/2009/10/25/maybe-a-herd-but-it-aint-microsofts-doing/">previous post on PCs</a>, i don&#8217;t think PCs (as well as Macs) can be effective as well, although technically they can do all of the above except possibly no.1. Not to mention the enormous learning curves of PCs/Macs for the average user who is not tech-savvy.</p>
<p><strong>The 4th Screen</strong></p>
<p>Clearly a new type of device that can do all of the above is warranted. Will it be the much anticipated Apple iTablet or iPad or whatever?   To me Time Magazine&#8217;s concept video, embedded below,  nails it (though it omits  a video camera and not knowing its weight).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ntyXvLnxyXk&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/ntyXvLnxyXk&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong> </strong></p>
<p><strong>The 5th, 6th, Nth Screens..</strong></p>
<p>I was talking to Priya Raju and she said something very interesting and insightful &#8211; why don&#8217;t we analogize screens to the clock face showing time. Now,  time has become a feature of many devices  starting from a car to a microwave oven.  So why not we have a cloud-backed screen in more devices? Why restrict them to 3 or 4 screens?</p>
<p><strong>Epilog</strong></p>
<p>What do you think? Do you agree that Microsoft&#8217;s 3 screen strategy is flawed (the cloud part of it seems correct though) ? What is your vision for the future?</p>
<p><strong>Notes &amp; References</strong>:</p>
<p>1. Scoble has some great thoughts on how <a href="http://scobleizer.com/2009/11/20/why-google-chrome-os-has-already-won/">Chrome OS could be targeting a new</a> ~100$ device.  He takes the example of a computer in the kitchen to look at recipes that could use Chrome OS. I don&#8217;t agree with Scoble. i don&#8217;t think anyone wouldn&#8217;t want something as complicated as a PC in the kitchen even if it sports Chrome OS.</p>
<p>2. Sergey Brin on <a href="http://news.cnet.com/8301-30684_3-10402653-265.html">Chrome OS &amp; Android Convergence</a> . Interesting thoughts on how the mobile and netbook markets are converging.</p>
<p>3. Although the <a href="http://en.wikipedia.org/wiki/Amazon_Kindle">Amazon Kindle</a> is a great device. I found it a tad heavy, preventing the curling on the bed with a book scenario,  and limited in scope and function for a device at its price point.</p>
<p>4. I found the Time Inc concept video via this<a href="http://mediamemo.allthingsd.com/20091202/game-on-time-inc-shows-off-a-tabletized-sports-illustrated/"> article</a>.</p>
]]></content:encoded>
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		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Kawaii &#8211; the japanese phenomenon of cute</title>
		<link>http://www.sastwingees.org/2006/07/12/kawaii-the-japanese-phenomenon-of-cute/</link>
		<comments>http://www.sastwingees.org/2006/07/12/kawaii-the-japanese-phenomenon-of-cute/#comments</comments>
		<pubDate>Wed, 12 Jul 2006 17:41:00 +0000</pubDate>
		<dc:creator>Sukumar</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Trendspotting]]></category>

		<guid isPermaLink="false">http://www.sastwingees.org/2006/07/12/kawaii-the-japanese-phenomenon-of-cute/</guid>
		<description><![CDATA[Kawaii &#8211; the japanese phenomenon of cuteKawaii &#8211; Japanese for cute is sweeping the Japanese marketplace. Hello Kitty is an example of cute products which has made it stateside.  Many products like toasters, cell phones, flash drives and air-conditioners have been Kawaii-ed in Japan. Piers Fawkes of PSFK tells me that this has been [...]]]></description>
			<content:encoded><![CDATA[<a href='http://www.sastwingees.org/2006/07/12/kawaii-the-japanese-phenomenon-of-cute/' class='retweet '>Kawaii &#8211; the japanese phenomenon of cute</a><p>Kawaii &#8211; Japanese for cute is sweeping the Japanese marketplace. Hello Kitty is an example of cute products which has made it stateside.  Many products like toasters, cell phones, flash drives and air-conditioners have been Kawaii-ed in Japan. Piers Fawkes of <a href="http://www.psfk.com">PSFK</a> t<span style="text-decoration: underline"><span style="font-style: italic"></span></span>ells me that this has been going on for a few years now.  &lt;Via <a href="http://www.hemispheresmagazine.com/indexflash.html">Hemispheres Magazine</a>&gt;<br />
<a href="http://www.hemispheresmagazine.com/indexflash.html"><small><small></small></small></a></p>
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		<item>
		<title>Secrets of the Master Storyteller Revealed</title>
		<link>http://www.sastwingees.org/2006/01/09/secrets-of-the-master-storyteller-revealed/</link>
		<comments>http://www.sastwingees.org/2006/01/09/secrets-of-the-master-storyteller-revealed/#comments</comments>
		<pubDate>Mon, 09 Jan 2006 16:26:00 +0000</pubDate>
		<dc:creator>Sukumar</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.sastwingees.org/2006/01/09/secrets-of-the-master-storyteller-revealed/</guid>
		<description><![CDATA[Secrets of the Master Storyteller RevealedNow you know why Steve Jobs&#8217;s Keynotes are so good.
]]></description>
			<content:encoded><![CDATA[<a href='http://www.sastwingees.org/2006/01/09/secrets-of-the-master-storyteller-revealed/' class='retweet '>Secrets of the Master Storyteller Revealed</a><p>Now you know <a href="http://technology.guardian.co.uk/weekly/story/0,16376,1677772,00.html">why Steve Jobs&#8217;s Keynotes are so good</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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