Comments on: Divining the mind of the Indian Consumer http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/ Knowledge is Scrumptious Sun, 25 Jul 2010 13:46:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sukumar http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/comment-page-1/#comment-3165 Sukumar Fri, 02 May 2008 09:51:28 +0000 http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/#comment-3165 Meenaks, Thanks. i agree with you what you said. What i meant is, in the Indian serious news channels like Sun or others, the packaging is not done well, whereas as you say, the entertainment oriented channels are more sensationalizing-oriented. Just televising the news anchor reading the news is not how news is presented. This is the way Sun and other serious news channels think about news. TV is a visual medium and i don't see them using it as such. These channels should watch BBC and other more sophisticated news channels and copy them. Meenaks,
Thanks. i agree with you what you said. What i meant is, in the Indian serious news channels like Sun or others, the packaging is not done well, whereas as you say, the entertainment oriented channels are more sensationalizing-oriented. Just televising the news anchor reading the news is not how news is presented. This is the way Sun and other serious news channels think about news. TV is a visual medium and i don’t see them using it as such. These channels should watch BBC and other more sophisticated news channels and copy them.

]]> By: Meenaks http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/comment-page-1/#comment-3163 Meenaks Fri, 02 May 2008 04:21:43 +0000 http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/#comment-3163 Sukumar, I don't think video footage is to be considered as against serious news. The entertainment in news is not about video clips, but in manufacturing controversies where none exist, showing "celebrity" news more than it is worth and doing spoof puppetry etc. Sukumar, I don’t think video footage is to be considered as against serious news. The entertainment in news is not about video clips, but in manufacturing controversies where none exist, showing “celebrity” news more than it is worth and doing spoof puppetry etc.

]]> By: Sukumar http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/comment-page-1/#comment-3146 Sukumar Tue, 29 Apr 2008 13:16:16 +0000 http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/#comment-3146 Thanks Meenaks. I think you nailed it, the need for a 24 hour news channel may be the reason for this. But if the choice is between Shobana Ravi speaking for 24 hours with no other video footage being shown in the gard of serious news, i would rather have the entertainment oriented news anyday. In other words, the serious guys are too serious and the entertainment guys are too entertainment oriented, we need a middle ground. Thanks Meenaks. I think you nailed it, the need for a 24 hour news channel may be the reason for this. But if the choice is between Shobana Ravi speaking for 24 hours with no other video footage being shown in the gard of serious news, i would rather have the entertainment oriented news anyday. In other words, the serious guys are too serious and the entertainment guys are too entertainment oriented, we need a middle ground.

]]> By: Meenaks http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/comment-page-1/#comment-3143 Meenaks Tue, 29 Apr 2008 07:06:14 +0000 http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/#comment-3143 //Today news is entertainment.// This may be the reality of the day, but I have my concerns about whether this is right. It is ironical that the channels that occupy the entertainment space (in regions, like Sun and Kalaignar) treat the news segment with much seriousness (although they have their political leanings), whereas the channels in news space (CNN-IBN, NDTV 24x7, HT, TimesNow) treat news as entertainment and "sillyfy" everything. Perhaps the need to show news round the clock makes them do this, but it is irritating at best, and nauseating at worst. The analysis by Prasoon Joshi is spot on. //Today news is entertainment.//

This may be the reality of the day, but I have my concerns about whether this is right. It is ironical that the channels that occupy the entertainment space (in regions, like Sun and Kalaignar) treat the news segment with much seriousness (although they have their political leanings), whereas the channels in news space (CNN-IBN, NDTV 24×7, HT, TimesNow) treat news as entertainment and “sillyfy” everything. Perhaps the need to show news round the clock makes them do this, but it is irritating at best, and nauseating at worst.

The analysis by Prasoon Joshi is spot on.

]]> By: Sukumar http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/comment-page-1/#comment-3037 Sukumar Thu, 24 Apr 2008 18:23:11 +0000 http://www.sastwingees.org/2008/04/24/divining-the-mind-of-the-indian-consumer/#comment-3037 Thanks Vamsi. You are lucky to be working with one of the greatest ad agencies of all time. Yes, India can develop into a leading player in advertising. I think we need some good leadership in the public domain. At the moment except for a few exceptions, the political leadership is woefully lacking. Thanks Vamsi. You are lucky to be working with one of the greatest ad agencies of all time.

Yes, India can develop into a leading player in advertising.
I think we need some good leadership in the public domain. At the moment except for a few exceptions, the political leadership is woefully lacking.

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