Comments on: Made to Stick – Brilliant http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/ Knowledge is Scrumptious Sun, 05 Feb 2012 13:13:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/comment-page-1/#comment-677 Anonymous Tue, 24 Jul 2007 12:42:00 +0000 http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/#comment-677 Archana, I think there's a distinction between complex and detailed. In the case of urban legends the details merely add more data and thereby boost credbility. Whereas in the case of HP, the details are needed to explain the complex world that JKR has created. -Sukumar Archana,

I think there’s a distinction between complex and detailed. In the case of urban legends the details merely add more data and thereby boost credbility. Whereas in the case of HP, the details are needed to explain the complex world that JKR has created. -Sukumar

]]> By: Anonymous http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/comment-page-1/#comment-676 Anonymous Tue, 24 Jul 2007 05:03:00 +0000 http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/#comment-676 Sukumar, you comment on Urban legends "urban legend has so many pertinent details that it becomes very believable" is very interesting. This is one of the reasons people give for the success of HP; the magical world JKR has built is so detailed. Sukumar, you comment on Urban legends “urban legend has so many pertinent details that it becomes very believable” is very interesting. This is one of the reasons people give for the success of HP; the magical world JKR has built is so detailed.

]]> By: Anonymous http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/comment-page-1/#comment-675 Anonymous Tue, 24 Jul 2007 04:41:00 +0000 http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/#comment-675 Sorry I meant to say we could take issue with Simple but possibly not with Credible. The authors also give examples of urban legends (hoaxes) that become very sticky eventhough they ultimately turn out to be untrue. The authors reason that it happens because the urban legend has so many pertinent details that it becomes very believable. I had written a post a while ago on this blog on what makes something a classic. Iam planning to dust it up and do a repost tying it to this book's theory - Sukumar Sorry I meant to say we could take issue with Simple but possibly not with Credible. The authors also give examples of urban legends (hoaxes) that become very sticky eventhough they ultimately turn out to be untrue. The authors reason that it happens because the urban legend has so many pertinent details that it becomes very believable. I had written a post a while ago on this blog on what makes something a classic. Iam planning to dust it up and do a repost tying it to this book’s theory – Sukumar

]]> By: Anonymous http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/comment-page-1/#comment-674 Anonymous Mon, 23 Jul 2007 17:01:00 +0000 http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/#comment-674 Another insightful comment Archana. For Simple, one of the examples is the Palm Pilot CEO Hawkins showing a block of wood to say how simple the palm pilot should be. Incidentally Akio Morita used the same technique to convey his vision of a pocket radio to his team. I think based on the discussion we've been having, we can take issue with Simple but possibly not with Complex. All the examples you quote patriotism, racism etc were considered credible at the time they were popularized. Of course, Patriotism is still in vogues. As late as 2 years ago, a Harvard University President made a speech about how women were inferior to men. I definitely think that an idea has to be credible for it to be sticky. Of course, we must adjust for the context because in the original context something could be credible. Human beings are special is similar. Now research is showing that it may not be the case but when the idea was propounded we didn't have data to show otherwise. - Sukumar Another insightful comment Archana. For Simple, one of the examples is the Palm Pilot CEO Hawkins showing a block of wood to say how simple the palm pilot should be. Incidentally Akio Morita used the same technique to convey his vision of a pocket radio to his team.

I think based on the discussion we’ve been having, we can take issue with Simple but possibly not with Complex.

All the examples you quote patriotism, racism etc were considered credible at the time they were popularized. Of course, Patriotism is still in vogues. As late as 2 years ago, a Harvard University President made a speech about how women were inferior to men. I definitely think that an idea has to be credible for it to be sticky. Of course, we must adjust for the context because in the original context something could be credible. Human beings are special is similar. Now research is showing that it may not be the case but when the idea was propounded we didn’t have data to show otherwise. – Sukumar

]]> By: Anonymous http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/comment-page-1/#comment-673 Anonymous Mon, 23 Jul 2007 15:37:00 +0000 http://www.sastwingees.org/2007/07/22/made-to-stick-brilliant/#comment-673 I have been thinking of all the long standing ideas and wondering if there are any common criteria. For example, the following Patriotism Chastity & fidelity Inequality of women Racism Human beings are special They are neither simple nor credible, but they have a strong emotional component. I could not think of any new idea that has stuck like these. Now, I am really curious about the examples in the book. I have been thinking of all the long standing ideas and wondering if there are any common criteria. For example, the following

Patriotism

Chastity & fidelity

Inequality of women

Racism

Human beings are special

They are neither simple nor credible, but they have a strong emotional component. I could not think of any new idea that has stuck like these. Now, I am really curious about the examples in the book.

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